MERCH

Official Tour Merch

Limited drops only. Every item is a collector's piece — Frozen Bars Tour 2028 × 3ON × Asylum House Records. Available at shows and online pre-order.

Limited Edition Tour Exclusive Ships Across Canada
4Item Types
300+Total Units
$15KMerch Revenue Target
2Drop Windows
LTDQuantities
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Two Limited Drop Windows

Drop 1 (Pre-Tour) — 6 months before tour launch. Online pre-order only. Creates buzz and early revenue.

Drop 2 (At Shows) — Exclusive at-venue merch table. Show-specific items stamped with city name. Once it's gone, it's gone.

2028 Tour Items

Tour Drop
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Headwear
Frozen Bars Tour Hat
Structured 6-panel snapback. Embroidered FB logo on front. "From the Ice to the Mic" embroidered inside brim. Tour year on side panel.
Colors:
One size fits all — Snapback
Rare
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Music Collector
Limited Tour Vinyl
12" vinyl featuring exclusive Frozen Bars Tour recordings — live cuts, freestyles, and studio tracks from the 3ON × Asylum roster. Numbered and signed.
Numbered: /50
Includes digital download code

The Merch Model

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Scarcity Model
Limited Quantities Drive Demand
Each item is produced in small batches. When it's gone, it's gone. This creates urgency, secondary market value, and organic social content as people show off what they scored.
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City Exclusives
Location-Stamped Items
Select items feature city-specific versions — "Frozen Bars Tour · Calgary 2028" or "Edmonton Finals Night." These become rare collectibles for fans who attended that specific show.
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Revenue Model
$15,000 Projected Revenue
At $18 production cost on hoodies selling at $65, margins exceed 250%. Jersey margins are similarly strong. Merch is the highest-margin revenue stream on the tour.

Revenue by Item

ItemUnitsRetail PriceProduction CostGross MarginRevenue
Tour Hoodie120 (sold of 150)$65 $18 $47 / unit (72%) $7,800
Hockey Jersey50$90 $28 $62 / unit (69%) $4,500
Tour Hat60$35 $8 $27 / unit (77%) $2,100
Limited Vinyl24$25 $12 $13 / unit (52%) $600
Total Merch Revenue (Conservative) $15,000

Be First in Line

Pre-orders open 6 months before tour launch. Enter your email to get early access before the public drop.